Question : Which of the following statement is true for the Apriori algorithm? 1. Using the confidence you can say that Rules are Trustworthy and not coincidental
2. Using the confidence you can say that Rules are Trustworthy but not sure whether Rules are coincidental or not.
3. Using the Lift and Leverage you can make sure that rules are identified and filter out the coincidental rules.
4. 1,2 5. 2,3
Correct Answer : 5 Explanation: By applying the confidence you can say that Association rules are trustworthy. However, it is not possible to check whether these rules are coincidental. Hence to filter out the coincidental rules we can use the Lift and Leverage measures.
Question : In which of the following case you can use the Association Rules? A. You can manage your inventory using this. B. You can do cross merchandising like products with the high margin C. You can logically group all the related products on the portal D. You can physically keep all the related products together E. You can run the promotions by combining the products
Correct Answer : 5 Explanation: As you get know which all products are related to each other using the Association Rule. Hence, you can group combine all the related products together and give discount on them. Even to manage your inventory you can use this, and even decide whether we should keep all the products together or not. Even you can use it to create Recommender system or Clickstream analysis.
Question : You have transactions in your dataset. Your marketing team decide that minimum support level is .. How many minimum transactions should be there for an item or combination of item to become frequent dataset?
1. 30
2. 3000
3. 300
4. 100
5. 3
Correct Answer : 2 Explanation: Minimum support defines that in how many transaction item should be present. So that it can be considered as frequent itemset. So you can calculate as total transaction count * minimum support level = 10000 * 0.3 = 3000